Get ready for all manner of football references as the First Down Festival opens the playbook on a weekend of fun in Downtown Los Altos. The Los Altos Village Association, Los Altos Chamber of Commerce, Los Altos First Friday, and the City of Los Altos are teaming up to throw the ultimate pre-game party for America’s biggest sporting showdown.

Kick things off on February 6th with First Friday bands jamming from 6-9pm across Downtown Los Altos. Pace yourself, because February 7th brings a sugar blitz at the Downtown Los Altos Valentine’s Choco-SUPER Stroll Experience from 2-5pm, then get ready for an audible as more bands take the stage for a First Saturday substitution that will have music lovers dancing in the end zone and art lovers soaking up the culture. Wrap it all up on Sunday, February 8th, by raising a victory toast at your favorite Downtown Los Altos watering hole.

The First Down Festival runs February 6th-8th—click here for more info!

LAVA Member Specials Tied to the Week of the Big Football Game

·     Courtyard Long Bar & Bistro, 4320 El Camino Real — Watch party (game on big screens) with $5 drafts, popcorn, trivia, giveaways, and your favorite game day bites.

·     The UPS STORE, 171 Main Street — 2/1 – 2/8/2026 — 5% off shipping

·     Sweet Shop, 994 Los Altos Avenue — February 8th from 11:30am-3:30pm buy 1 Froyo & get 1 free! (Offer valid one (1) yogurt at regular price and receive one (1) free yogurt of equal or lesser price- toppings not included)

·     His And Her Rocks Gallery, 296 State Streel — Big Game Weekend Sale. Join us for a special storewide sale, February 7th and 8th, and enjoy 10% off all merchandise throughout the gallery.